Our Products
We are a diversified product development agency that offers a unique take on branded merchandise
Custom Designs
We bring your vision to life
Bringing Your Ideas to Life
Whether you already have a design or need our team’s creative touch, we’ll craft something meaningful—down to the last detail.
Let’s Get Started
Bath & Body Works Birthday Enamel Pin
To celebrate Bath & Body Works 35th birthday, we added a little mystery to the mix! Inspired by the blind box trend, we created custom foil “Mystery Pouches”—each one hiding one of five exclusive enamel pins, tucked inside on a themed backer card. Every pin celebrated a special milestone in the brand’s journey, making them as fun to open as they were to collect.
Bath & Body Works Gingham Heart Enamel Pin
To celebrate the launch of “National Gingham Week” in August 2024, Bath & Body Works asked us to design a heart-shaped gingham enamel pin that captured the charm of their signature style. The pins were gifted to Associates as a cheerful nod to the brand’s iconic fragrance legacy.
Columbus Metropolitan Library Canvas Tote
One of the city’s brightest gems, the Columbus Metropolitan Library, asked us to whip up the ultimate book lover’s accessory—a custom tote for their annual Book Festival. Stylish, sturdy, and ready to carry your next great read!
Pelotonia Luggage Tag
Pelotonia is an annual bike ride in Columbus, Ohio dedicated to funding life-saving cancer research at Solve Cancer Center. We’ve proudly participated for 15 years, raising over $40,000 toward One Goal: to end cancer. These custom PVC luggage tags were created as heartfelt thank-you gifts for our 2024 campaign donors.
OhioHealth Best Buddies Shoe Charm
We partnered with OhioHealth to support their “Best Buddies” Associate engagement campaign. Based on insights from their Gallup survey, they found that Associates with close friendships at work often stayed longer with the company. To celebrate connection and community, we created a custom shoe charm—distributed alongside their annual “Treat Your Feet” shoe giveaway—to encourage all 35,000 Associates to share one with a work friend. We also produced print collateral and coordinated shipment to over 130 OhioHealth locations.
The Berwick Embroidered Patch
The Berwick has been serving up Italian favorites in Columbus for over 50 years—and now their chefs are serving looks, too! We designed custom embroidered patches for their jackets and aprons, giving their kitchen crew a dash of style with a personal twist.
B’s Sweets Enamel Pin on Card
B’s Sweets whipped up a fun way to stand out at their trade show—custom enamel pins on cute branded cards with all their contact info. The perfect treat for attendees to take home!
The Lox Enamel Pin & Keychain
When our favorite bagel spot, The Lox, wanted something as fresh as their everything bagels, we cooked up hard enamel pins and keychains featuring their logo. Now available in their Short North shop in Columbus, these goodies are the perfect way to show your bagel love. Haven’t tried The Lox yet? Go ahead—bump it to the top of your must-visit list!
About Bella Lu Designs
Bella Lu Designs is a full-service product development company specializing in both hardlines and softlines, offering custom items such as apparel, enamel pins, keychains, lanyards, luggage tags, shoe charms, race medals, and more.
Founded from a deep passion for creating meaningful and beautiful products, we are inspired by its namesake—Bella Lu, our beloved blind cat whose resilience and curiosity symbolize the brand’s ethos. With a thoughtful, end-to-end approach, Bella Lu Designs emphasizes creativity, quality, sustainability, and meticulous craftsmanship to deliver products that bring joy and value to everyday life.
Proud Partnerships
Connect with Us
Bella Lu Designs PO Box 73 New Albany, Ohio 43054