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Our Products

We are a diversified product development agency that offers a unique take on branded merchandise

Custom Designs

Your Vision. Our Craft. One-of-a-Kind

Bringing Your Ideas to Life

We love bringing ideas to life—whether it’s pins, bag charms, market totes or something totally unique. Here are a few of our favorite custom projects and the amazing clients we’ve created them with.
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Bath & Body Works Birthday Enamel Pin

To celebrate Bath & Body Works 35th birthday, we added a little mystery to the mix! Inspired by the blind box trend, we created custom foil “Mystery Pouches”—each one hiding one of five exclusive enamel pins, tucked inside on a themed backer card. Every pin celebrated a special milestone in the brand’s journey, making them as fun to open as they were to collect.

Pelotonia

Pelotonia “Mile Club” Enamel Pins

We were honored to partner with the Pelotonia Merchandising Team to create a series of “Mile Club” enamel pins—each one representing the different distances ridden during the annual Pelotonia event. From first-timers to 190 mile riders, these pins were designed to celebrate every milestone and every mile pedaled toward One Goal: End Cancer.

Meaningful, collectible, and created to honor the riders who give it their all.

Margaritaville Run

"Margaritaville Run" Enamel Pin

As longtime fans of both running and island vibes, we couldn’t resist creating a custom enamel pin for the annual Margaritaville Run in Orlando. Mounted on a tropical-themed backer card, this sunny little keepsake celebrates the fun of the race—while supporting an even better cause: Give Kids the World.  Fins up!

OhioHealth-Shoe-Charm

OhioHealth "Best Buddies" Shoe Charm

We partnered with OhioHealth to support their “Best Buddies” Associate engagement campaign. Based on insights from their Gallup survey, they found that Associates with close friendships at work often stayed longer with the company. To celebrate connection and community, we created a custom shoe charm—distributed alongside their annual “Treat Your Feet” shoe giveaway—to encourage all 35,000 Associates to share one with a work friend. We also produced print collateral and coordinated shipment to over 130 OhioHealth locations.

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Columbus Metropolitan Library Canvas Tote

One of the city’s brightest gems, the Columbus Metropolitan Library, asked us to whip up the ultimate book lover’s accessory—a custom tote for their annual Book Festival. Stylish, sturdy, and ready to carry your next great read!

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Pelotonia Luggage Tag

Pelotonia is an annual bike ride in Columbus, Ohio dedicated to funding life-saving cancer research at Solve Cancer Center. We’ve proudly participated for 15 years, raising over $40,000 toward One Goal: to end cancer. These custom PVC luggage tags were created as heartfelt thank-you gifts for our 2024 campaign donors.

Seaside 45th

"Seaside 45th Anniversary" Enamel Pin

Seaside, Florida is one of our all-time favorite getaway spots—between the sugar-white sand, emerald waters, and picture-perfect charm, it’s the kind of place that keeps calling you back. To celebrate Seaside’s 45th anniversary, we created a custom enamel pin on a coordinating backer card—our little love letter to this coastal gem.

Perfect for beach bags, denim jackets, or just dreaming of your next 30A escape. 🌊

New Albany Walking Classic

New Albany Walking Classic "20th Anniversary" Pin

We’ve been lacing up for the New Albany Walking Classic for nearly 20 years, so creating a pin for its 20th anniversary felt extra special! Hosted by Healthy New Albany, this inspiring nonprofit champions wellness and community through every step. We designed this commemorative enamel pin to celebrate two decades of movement, motivation, and healthy living—right here in our own backyard.

Here’s to 20 years of steps, smiles, and one incredible stride toward well-being!

the-lox

The Lox Enamel Pin & Keychain

When our favorite bagel spot, The Lox, wanted something as fresh as their everything bagels, we cooked up hard enamel pins and keychains featuring their logo. Now available in their Short North shop in Columbus, these goodies are the perfect way to show your bagel love. Haven’t tried The Lox yet? Go ahead—bump it to the top of your must-visit list!

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The Berwick Embroidered Patch

The Berwick has been serving up Italian favorites in Columbus for over 50 years—and now their chefs are serving looks, too! We designed custom embroidered patches for their hats, jackets and aprons, giving their kitchen crew a dash of style with a personal twist.

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B’s Sweets Enamel Pin on Card

B’s Sweets whipped up a fun way to stand out at their trade show—custom enamel pins on cute branded cards with all their contact info. The perfect treat for attendees to take home!

Rusty Bucket

Rusty Bucket Enamel Pins

Our favorite neighborhood hangout for over 20 years, Rusty Bucket Restaurant & Tavern holds a special place in our hearts. So we were thrilled to turn their iconic logo into a hard enamel pin—designed for their team to wear with pride while serving up great food and friendly vibes.

About Bella Lu Designs

Bella Lu Designs is a full-service product development company specializing in both hardlines and softlines, offering custom items such as apparel, enamel pins, keychains, lanyards, luggage tags, shoe charms, race medals, and more. 

Founded from a deep passion for creating meaningful and beautiful products, we are inspired by its namesake—Bella Lu, our beloved blind cat whose resilience and curiosity symbolize the brand’s ethos. With a thoughtful, end-to-end approach, Bella Lu Designs emphasizes creativity, quality, sustainability, and meticulous craftsmanship to deliver products that bring joy and value to everyday life.

Proud Partnerships

Connect with Us

Let’s stay in touch! Drop us a note to let us know what you think of our designs! We would love to work with you!
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Bella Lu Designs PO Box 73 New Albany, Ohio 43054

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