Our Products
We are a diversified product development agency that offers a unique take on branded merchandise
Custom Designs
Your Vision. Our Craft. One-of-a-Kind
Bringing Your Ideas to Life
We love bringing ideas to life—whether it’s pins, bag charms, market totes or something totally unique. Here are a few of our favorite custom projects and the amazing clients we’ve created them with.
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About Bella Lu Designs
Bella Lu Designs is a full-service product development company specializing in both hardlines and softlines. We design and produce custom, brand-right merchandise—from enamel pins, bag & shoe charms, keychains, lanyards, luggage tags, and race medals to totes, hats, beanies, and more.
Our name comes from Bella Lu, our beloved blind rescue cat, whose resilience and curiosity inspire how we work: thoughtfully, intentionally, and with heart. With an end-to-end approach and meticulous attention to detail, we bring creativity, quality, and sustainability to every project—delivering products people are proud to wear, collect, gift, and keep.