Our Products
We are a diversified product development agency that offers a unique take on branded merchandise
Custom Designs
We bring your vision to life
Custom Designs
We work with our clients to deliver your vision of the finished product, using your design or leveraging our experienced graphic design team
Bath & Body Works Gingham Heart Enamel Pin
To celebrate the launch of “National Gingham Week” in August 2024, Bath & Body Works asked us to design a heart-shaped gingham enamel pin that captured the charm of their signature style. The pins were gifted to Associates as a cheerful nod to the brand’s iconic fragrance legacy.
Bath & Body Works Birthday Enamel Pin
We were thrilled to help Bath & Body Works mark their 34th birthday with a custom hard enamel lapel pin, complete with a celebratory backer card and protective sleeve. A perfect little keepsake for a big milestone!
Pelotonia Luggage Tag
Pelotonia is an annual bike ride in Columbus, Ohio dedicated to funding life-saving cancer research at Solve Cancer Center. We’ve proudly participated for 14 years, raising over $35,000 toward One Goal: to end cancer. These custom PVC luggage tags were created as heartfelt thank-you gifts for our 2024 campaign donors.
OhioHealth Best Buddies Shoe Charm
We partnered with OhioHealth to support their “Best Buddies” Associate engagement campaign. Based on insights from their Gallup survey, they found that Associates with close friendships at work often stayed longer with the company. To celebrate connection and community, we created a custom shoe charm—distributed alongside their annual “Treat Your Feet” shoe giveaway—to encourage all 35,000 Associates to share one with a work friend. We also produced print collateral and coordinated shipment to over 130 OhioHealth locations.
The Berwick Embroidered Patch
The Berwick has been serving up Italian favorites in Columbus for over 50 years—and now their chefs are serving looks, too! We designed custom embroidered patches for their jackets and aprons, giving their kitchen crew a dash of style with a personal twist.
B’s Sweets Enamel Pin on Card
B’s Sweets whipped up a fun way to stand out at their trade show—custom enamel pins on cute branded cards with all their contact info. The perfect treat for attendees to take home!
The Lox Enamel Pin & Keychain
When our favorite bagel spot, The Lox, wanted something as fresh as their everything bagels, we cooked up hard enamel pins and keychains featuring their logo. Now available in their Short North shop in Columbus, these goodies are the perfect way to show your bagel love. Haven’t tried The Lox yet? Go ahead—bump it to the top of your must-visit list!
Columbus Metropolitan Library Canvas Tote
One of the city’s brightest gems, the Columbus Metropolitan Library, asked us to whip up the ultimate book lover’s accessory—a custom tote for their annual Book Festival. Stylish, sturdy, and ready to carry your next great read!
About Bella Lu Designs
Bella Lu Designs is a full-service product development company specializing in both hardlines and softlines, offering custom items such as apparel, enamel pins, keychains, lanyards, luggage tags, shoe charms, race medals, and more.
Founded from a deep passion for creating meaningful and beautiful products, the company is inspired by its namesake—Bella Lu, our beloved blind cat whose resilience and curiosity symbolize the brand’s ethos. With a thoughtful, end-to-end approach, Bella Lu Designs emphasizes creativity, quality, sustainability, and meticulous craftsmanship to deliver products that bring joy and value to everyday life.
Connect with Us
Bella Lu Designs PO Box 73 New Albany, Ohio 43054